See what Kwesi Pratt said about Alan Kyerematen’s set and outfit worn to announce his presidential ambition

Kwesi Pratt Jnr, Managing Editor of the Insight newspaper, has provided his thoughts on the televised address by John Alan Kwadwo Kyerematen, departing Minister of Trade and Industry, who revealed his plans to lead the New Patriotic Party into the 2024 elections on Tuesday, January 10, 2023.

On Metro TV’s Good Morning Ghana, Kwesi Pratt said that the makeup of the set and Alan Kyerematen’s choice of dress made for a ‘poor’ perspective.

Pratt observed that, with the set already being very colorful, Alan Kyerematen’s outfit choice was rather unappealing.

The senior journalist claimed that the design conveyed the impression that Alan Kyerematen was fatigued and merely wanted to read the statement and relax.

Though Pratt admits that looks is not the most essential factor in vying for the New Patriotic Party’s flagbearer, he feels certain aspects must be addressed.

He blamed the issue on Alan Kyerematen’s public relations staff, instructing them to give better aesthetics the following time.

“It was the first outing of Alan Kwadwo Kyerematen as a presidential aspirant and I think that his handlers should have done a better job than they did. I’m just watching him on television and the image is not good. It doesn’t show that they took due care in the presentation. You have him standing in front of a background made up of white, blue, red, gold, and green colors and he is wearing a multi-colored shirt. That is terrible in terms of PR.

“His handlers could have done a much better job. The impact of the mixture of colors including the shirt he wore is that he emerged as a tired person. He looked tired. I think they could have done a better presentation. He could have been a bit more confident. This is just from the PR angle. It is not one of the most important things”, he said.

Kwesi Pratt also offered his view on the speech by Alan Kyerematen, stating that the former minister despite his good policies and innovation cannot be excused from the sins of the Akufo-Addo government.

He believes that in the presidential contest, Alan Kyerematen would be reminded of his position in the Akufo-Addo administration, which might prove to be his Achilles’ heel.

“The other thing that he has to worry about is that he has been a cabinet minister in this administration for the past six years. He is also been a member of the Economic Management Team. Distancing himself from what has been done leading to this crisis will be a tall order for him. He made the admission that some things could have been done better which was a sensible admission to make but its going to be a tall order,” he said.